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~ Online ~

You want to sell more of your products or services.
You already have a Web site ... or an idea for one.

Here are some of the services Hampton Communications offers and how you can market your business.

Web Site Analysis
Let's discuss your specific Web site objectives, then analyze your site to see if it is meeting those needs and recommend ways to make it work more effectively for you.

What we will consider: graphics, layout, wording, content, and navigation on your site. Recommendations are made with the understanding of your available resources.

Marketing Plans
Just as you have developed a marketing plan for your business or organization, you need one tailored to your Web site.

I will work with you to develop a marketing plan to meet your objectives for your online marketing strategy. Depending on your needs, it can be very broad in range, or highly targeted.

It is important this plan works in conjunction with your general business or organizational marketing plan to help your whole business or group succeed. We'll work together to set reachable and measurable targets and timelines.

Sales Collateral
Do you have a sales staff? They need folders, brochures, or handouts to sell your online products or services. Printed material designed to assist your sales staff will sell your site.

Opt-Ins
You can harness the power of the Internet to communicate with people who want to hear from you! These people will be more open to your marketing messages, giving you a higher return on your promotion investment.

Some of the options include e-mail and online newsletters, opt-in mailing lists, contests, promotions, and online events.  I can help you develop these tools and market them to your customers or clients.

Data Mining
These tools may give you the opportunity to learn more about your customers or clients. There are many ways to ask your visitors for information about themselves to develop your database and better understand your customers.

Privacy Policy
You will need a privacy policy to work in conjunction with your online marketing.

Advertising
Search engines are only one way to drive traffic to your site, and may not be what you need to meet your marketing goals. Together, we can explore some of the other options available to you, including banner ads, reciprocal links, and offline options.

Web Site Design
If you do not already have a Web site or would like to give your existing site a facelift, I can create a site based on your online marketing plan and goals, and reflecting your overall branding and company or organization creative.

Site Maintenance
You've created your site and marketing plan, but need assistance with keeping your site current. I can maintain your site for you with a choice of several maintenance plans, whether you need just cut-and-paste assistance, or a complete content development package.