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~ Marketing Tips ~

It's easy to let your customers know about your Web site! 

Here are just a few tips for marketing your Web site.

Put your Web address everywhere! 
As a rule of thumb, when you print your name, phone number or street address, be sure to include your Web address. Here’s a list to start with…

Spread the word about your Web site!
When promoting your business or organization, don't forget to promote your site, too. The message doesn't have to focus on  your Web site, but it is helpful to give customers a reason to visit. For instance ...

"Special discounts are available online, at ..."
"For more details about our annual sale, visit us online, at ..."
"Download a coupon from our Web site ..."
"Read more useful tips on our Web site, at ..."

Here are some more ways to promote your site ...
~ Direct Mail – Send a postcard announcing your site (when you launch or re-design it) and the valuable information on it.

~ Print – Make a flyer about your site and place it bags when you package your customers' purchase.

~ Newsletters – Feature your site in your next external or internal newsletter.

~ Media Interviews – Make sure to mention the audience can find out so much more about your organization "online at www…"

~ Press Releases – Mention your site in press releases that you send to local media and professional organizations.  ALWAYS include your URL in the contact information.

~ Professional Organizations and Affiliations – If you’re a member of an association, get the site listed in its print and/or online member directory.

~ Word of mouth – Tell your employees, friends, relatives, business associates and members about your site.

~ Telephone (voice mail, on-hold, and answering machine messages) – Maybe the caller’s question can be answered online immediately so always give your Web address.

~ Countertop/Desktop – Frame a screen print of your Web site and display it proudly on your front desk, in the office, or at meetings.

~ Online – Register with Internet search engines, place banner ads on targeted sites or pages, and participate in reciprocal links with other sites.